Sorghum Secret
Worked on the development, production, and editing of a series of attention-grabbing marketing videos for United Sorghum Checkoff. Our project, "Sorghum Secret," focused on showcasing sorghum, which is often overlooked in the grain world, being dubbed “the forgotten grain”. We created four ads that highlighted sorghum's versatility and nutritional value in a fresh and exciting way. The main goal was to spark curiosity among customers and encourage them to give sorghum a try in their kitchens.